Aaron did a fabulous job with the logo for Langford Home Sales and I can’t wait to start implementing some of the ideas we shared. It’s very difficult for people to remember a specific “boutique” business or recognize a name. I feel creating a logo makes the branding process easier and was certainly worth the investment. Soon, you’ll see the logo on my vehicle around Winchester!
Natalie Langford of Langford Homes Sales contacted me via twitter to help brand her real estate company with a fresh logo. After meeting with Natalie and thinking about her philosophy as a real estate agent and home buyer / seller service provider, I kept coming back to the imagery of trees and leaves.
To me a tree / leaf represents growth, which is one of Natalie’s major selling points. Natalie helps her clients “grow” by giving them knowledge regarding the real estate market. Natalie is also an avid learner and teacher constantly seeking to learn more about the newest trends and ways to excel in the real estate market. Therefore her company is constantly growing in knowledge.
Therefore to me it seemed the most appropriate symbolism for the logo to contain was a leaf, tree or vine. Below were some of the finalized concepts I presented to Natalie:
I recommended number five for to me it was simple, yet memorable and powerfully associated her name with growth. I performed some final tweaks to the logo (adding a roof overhead to associate it further with the real estate market), and the project was completed.
Vehicle Wrap Application