The president of LFCC requested that I design a new logo and branding for the College. The old logo had become quite outdated and held no significance to the college in that many community members, students and employees did not know what the old logo portrayed or represented.
My rationale for the new logo shows the symbolism of the College as a “ripple” in the local community. LFCC is able to foster change in the community by educating, teaching and graduating its students. Those graduates are then able to create a “ripple effect” in that they then contribute to the local area workforce and bring positive change to the community using the skills they have learned at LFCC.